OBJECTIVE

Using graphic design to solve a current
ecological problem was the goal of this project.
Identifying relevant audiences, stakeholders
and  arriving at a relevant solution using visual
verve and implementing compelling elements
in various media platforms that work together
as a cohesive system.

APPROACH

The near extinction of monarch butterflies
in San Francisco was a problem that has
a great potential for a graphic design solution.
The multiple interviews with butterfly cons-
ervatives, and target audiences helped
me arrive at a solution to tackle the near
extinction of these butterflies.