OBJECTIVE

The goal of the assignment was to use an
existing, poorly designed sign of a small business,
and change the logo, the typefaces, and the whole
visual system for them.

APPROACH

This project was successful because I was able
to interact with the owner of the business, and 
understand the pulse of the audience. This helped
me form a visual system, and choose appropriate
Typeface for their logo, and a tagline.