RE-BRANDING

OBJECTIVE

The objective was to identify the essence of a dying or defunct brand, and then transforms it by providing a new direction. I chose Avon. Avon Products, Inc. is a multi-level marketing company in beauty, household, and personal care categories.

APPROACH

As a women centric brand, Avon has been a well established brand by itself. I approached the rebranding by identifying outdated elements, and researching on what the current audiences expect out of a beauty brand. Below is the design process used to arrive at the logo, and aesthetics of Avon.

RE-BRANDING OBJECTIVE

The Re-branding objective is to “build a community for women to encourage and support them”

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DISCLAIMER: This is a student project, and is meant to be transformative in nature. This is created in the spirit of academic fair use and is not intended to represent the parent brand in any way.

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HISTORY NEW MISSION NEW GOAL With the vision and mission statement of AVON's original brand soul and with the future in mind, we move forward towards the developement phase of our brand's identity. It primarily embodies the core attributes of the brand and the exploration corresponds to each one of these ideas.

DISCLAIMER:
This is a student project, and is meant to be transformative in nature. This is created in the spirit of academic fair use and is not intended to represent the parent brand in any way.

RE-BRANDING

CONSTRUCTION

REPOSSESSION