OVERVIEW
Imply is a company of developers, innovators, problem solvers, and mavericks, passionate about helping developers drive the next generation of analytics innovation.
The scope of the project was to build out a set of website assets for promoting their tools and services which will help attract more people to their website.
MY ROLE
User Experience, Interaction, Visual Design, Prototyping and testing.
DURATION
2 weeks
APPROACH
My approach was to first understand the product, demographics, functionalities, hierarchy, and brand requirements.
Product : Create additional assets for the website using existing
brand styles
Demographics : Tech companies, start-ups and fortune 500 companies thriving to build rich, interactive analytics applications.
Functionalities : Attract more traffic to the website.
RESEARCH
This phase involved doing a complete audit of the website to create a consistent yet unique template to accommodate the products that stand out to potential clients.
Identifying the problem : This was necessary to understand why there was less traffic to this section of the website.
Tools : Adobe Illustrator, Figma and InVision
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CONCLUSION
After a couple of trial and error with designing templates that
match closely with the existing website and keeping their brand styles intact, it helped me understand the importance of keeping visuals engaging to attract traffic towards the content.